Case Study: The American Martial Arts Academy
Success Story
From Mom & Pop To Millions in Revenue
The American Martial Arts Academy is a family-run martial arts school with two locations in Southern California's Orange County. This school teaches karate to over 1,000 students ranging from toddlers to 90-years-old in age. AMAA felt like they tried every software option on the market, but struggled to find a solution that suited their rapidly growing needs.
Their Results
$1.5
million USD
in sales (2019)
99
students
enrolled in March 2020
52%
increase
in registration
Their Story
Established in 1992, AMAA specialises in Okinawan-style karate along with a heavy emphasis on helping students build focus and confidence and discipline and respect. Their specialised approach is available to students through various programs, and AMAA has mastered the art of reaching students virtually and seamlessly.
Their Goal
Create a studio to serve & help the masses
One of the greatest solutions AMAA required on their side was ease of use; a software solution that could be implemented at both schools and automate processes across the team.
At the bottom line, AMAA also required a solution that was accessible and would not require them to pass extra fees along to their students through tuition billing. Finding all this, while operating as a systems-based business and allowing freedom to the staff and owners, was critical.
PerfectMind has allowed us to grow from a small studio to the large studio that we are today. It's great to have a company that's responsive and is willing to work with you, even on things that might not apply to other studios, and it might be just customised just to your specific business.
Sensei Jason Wenneberg
Lead Instructor,
American Martial Arts Academy
Their Solution
AMAA didn't need a cookie cutter solution, or to be just a number on a page to a software provider. They were seeking a customised approach for the unique needs of their business. For that reason, a software that provided AMAA with simple systems was at the top of their list of requirements.
With PerfectMind, that was exactly what they found: a customised, cloud-based dashboard that could be tailored to their school's liking. Plus, PerfectMind demonstrated the capacity to scale along with AMAA, starting with the migration of over 500 customers to their new member database.
Features
- Email automation
- Custom lists
- Easy registration
- Tuition billing
- Custom widgets & reports
- Membership auto-renewal
- Class limitations
- Online scheduling
Results
- Successful migration of member database
- Sustained increase in enrolments
- Strong member retention despite physical restrictions
- Low tuition fees for students
- Streamlined sales process
- No need for sales lead or program director
- Reduced employee workload
- Increased revenue through COVID-19 pandemic
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Their Success
Increased accessibility and customer satisfaction
In their 10 year working relationship, AMAA has continued to thrive with the help of PerfectMind's software. The greatest outcome to going live with PerfectMind was just how much the platform simplified membership management internally. With more efficient workflows and processes in place, AMAA could instead focus on building more meaningful relationships with their students while teaching karate.
Results include:
- 52% increase in registrations during 2020
- $1.5 million USD in sales (2019)
- Over 1,000 students enrolled
- Projected increase in revenue despite restrictions
- Remaining family owned and operated
- Eliminated need for sales/program director
PerfectMind is tried and true—they’ve been around for years and years now, and they have a lot of things figured out. It allows us with an easy way to handle our students, handle our tuition, communicate with our students … and allow us to focus on what we love doing which is teaching martial arts.
Sensei Jason Wenneberg
Lead Instructor,
American Martial Arts Academy
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